While living in New York City, Larry was employed on campaigns by some of the world's most prestigious marketing and advertising firms, including McCann-Erickson Worldwide, Publicis Groupe, Cheil, J. Walter Thompson (JWT) and Arnold Advertising Worldwide.
Relocating to Los Angeles led Larry to begin work with key entertainment venues, promoting their properties through corporate media events. These events included film premieres and television series launch events for such networks as Showtime and CBS.
After producing numerous short and feature film productions, Larry began producing television and new media projects with international production company SXM Inc.
The first network series was NBC's 'Ctrl' starring Tony Hale and Steve Howey. SXM is the preeminent digital studio producing online entertainment for top networks and brands including Disney, NBC, CBS, MTV, Comedy Central, IKEA, Samsung, Coca-Cola and Smuckers.
Our series have been viewed more than 100 million times online, garnered multiple awards at BANFF, SXSW, NATPE,MIPTV, Cannes and Webbys . Our shows have been covered in publications worldwide and SXM has been profiled by publications such as Fast Company.
Titles of our series include CTRL, Fact Checkers Unit, Easy to Assemble, Armed Response, Matumbo Goldberg, The Comment Show, Kitchen Jam, Diagnosis Stories, Extreme Retreat and many more.